They send you an email when there’s a survey that matches the interests and demographic info from your initial questionaire. If the survey interests you, take it. If not, delete the email. Very easy. There’s even a control panel option that lets you select how many emails you want to receive a week.

The only emails I’ve received from them are for surveys – no spams – and as far as I can tell, they haven’t sold my address to anyone. I’m very happy participating in this one.

Note: There’s no cash involved, you only earn e-Rewards currency. I use this to feed my book buying habit at Borders, so it works out great for me.

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