Here’s my geeky take on this, with some additions:

• In the US, ZIP+4 is a wonderful idea for getting mail where it needs to go faster. But, not everyone knows their +4 code. Including me. If you ask for it, make sure it’s not a required field! USPS can probably figure it out.
• If you’re smart enough to ask for a country and postal code, be smart enough to fill in the City and State/Province info too. You’ll save your customers time, keep your data clean, and get the order faster.
• The important part is having data that the delivery service thinks is correct. Give them as much accurate info as you can & let them refine it for their needs. In my area, any one of three (or more) cities could be correct, but only one is technically correct.
• If you aren’t willing or able to use country and ZIP/Postal lookups, at least add the top two or three countries you expect customers to come from at the top of the alphabetical list! I can’t tell you how many times I’ve chosen Uganda by mistake.
• If your web guy/gal/team can’t (or won’t) help you, find someone who will! Leave a comment and I’ll point you in the right direction.

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They send you an email when there’s a survey that matches the interests and demographic info from your initial questionaire. If the survey interests you, take it. If not, delete the email. Very easy. There’s even a control panel option that lets you select how many emails you want to receive a week.

The only emails I’ve received from them are for surveys - no spams - and as far as I can tell, they haven’t sold my address to anyone. I’m very happy participating in this one.

Note: There’s no cash involved, you only earn e-Rewards currency. I use this to feed my book buying habit at Borders, so it works out great for me.

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In the meantime, please look at About RCFNow to find out what’s coming in the near future.

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